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How Social Signals Help SEO?

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social signalsThe internet has opened a whole new platform for marketing. With today’s social network savvy generation spending most of their time connected to the virtual world, social media marketing is here to stay.

Social Signals – The Virtual Imprint

For the basic understanding of how social signals help SEO, we must understand how these signals are grossly recorded. When a customer likes your brand, follows it on twitter and Google plus, likes and comments on it on Facebook and most importantly, shares it with their friends on Google plus and Facebook, it tremendously affects your SEO in a very direct manner.

Search engines want satisfied users who get what they look for, therefore they analyse social signals and so your rankings go up depending on how strong your virtual imprint is.

Black hat social marketing professionals always try to manipulate this virtual imprint by creating fake profiles. But search engines always try to stay one step ahead. With more and more advancements and modifications in the field of social networking, this is obviously a continuously expanding puzzle.

Here are some recent developments which indirectly interpret social signals for SEO.

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Review Sites

If you want loyal customers, you must invite queries and suggestions on your social media page. This leads to the formation of an intimate connection between you and the customer. The user is then likely to drop a kind review for you on review sites like Google Local and Yelp. The review and ratings on these sites incredibly affect your local ratings on a search engine and thus improve your SEO.

Author Credibility

fake social signalsAs is expected, many social media marketers engage in malpractices and create fake profiles to send false social signals. To barricade and filter these false signals, search engine rankings are also affected by the credibility of the person who shares or promotes your content. Retweets and shares by a certified or high profile user will affect your rankings more than an inactive user. This method has deep and intense implications in the marketing world.

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Repeat Visitors and Time on Site

Search engines further evaluate social signals by recording the time that a particular user spends on the site and the frequency with which the same user reuses it. Both are very reliable and competent for determining the reliability and credibility of the site, not to mention the popularity. Sometimes search engines can also record the time a person spends on the site before coming back to the search results. This lets the search engine decide whether the website was useful for the user.

Final Word

Search engines are evolving to detect useful websites every day and with these developments it is clear that social signals are going to be a crucial factor in the cut-throat marketing business. There are new ways to forge these signals and newer ways to detect false signals. Clearly, while this is an ever-lasting process, we cannot undermine the importance of making real connections with real people. When everything we know about marketing is changing, this appears to be the sole constant.

 

 

Katie Day, blogger who researches and talks about how social signals and SEO go hand in hand and the importance of social signals for integrity search.

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**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”

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