Nowadays, advertising and marketing campaigns have moved toward digital, that traditional media are no longer the only option. More people now use their computers, laptops, smartphones and other mobile devices to obtain information, be in the know of the latest trends, news, happenings, and more…a trend that more advertisers are learning to capitalize on.
The best thing about advertising online is that there are no limits to the strategies and tactics Internet marketers can use to meet their business goals.
Mistake #1: Failing to make social connections
Internet marketers should always remember that social media can easily build social connections that could either benefit the business greatly—or lead to its demise. Applications like Facebook, Twitter, LinkedIn, Google Plus, and others allow you to reach a larger audience. But the mistake committed by most Internet marketers is that they fail to take advantage of these social media platforms to gain social connections.
Online customers can create a positive impact on your Internet marketing efforts. When online followers recommend your company to their own networks, it presents a less expensive, but highly effective advertising. You just have to know how to play your cards right.
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Mistake #2: Lack of keyword research
Targeted keyword research is one of the fundamentals of an online marketing campaign. Without keyword research, you miss out on quite a lot of opportunities. When paying a third party to do the research for you, make sure you’re not paying for unnecessary keywords that will not bring any traffic to your website.
Don’t be too over-ambitious about the keywords either. Target more focused keywords. It could have greater impact than if you simply piggyback with what’s trending. It helps to be knowledgeable in this field as well; keyword research not as complex as you might think.
Mistake #3: Failing to measure analytics
One good thing about marketing online is that it’s easy to access tools that can help you measure the success of your campaigns, and your individual ads. One such tool, Google Analytics, is free and easy to use. If you know how to analyse customer data, you can fine-tune and hone your online marketing campaigns. If you don’t measure, then you’re just going into the battlefield unprepared.
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Mistake #4: Targeting the wrong audience
It’s crucial that you know who you’re talking to—this is true for both conventional and digital advertising. You’ll only end up wasting your time, effort, and money if you’re targeting the wrong type of audience for the product or service you’re offering. Any self-respecting Internet marketer takes the time to do in-depth research about the company’s target customers.
For example, if you run an e-commerce site, you should find out the demographics of customers who purchase from your site and advertise to them accordingly. If you run a credit card comparison portal, of course you’re out to connect with workers of the middle class, particularly young professionals looking to get the best deals on financial products. It takes take time to figure out your ideal customers but once you have the data, it gets easier to develop a campaign.
Mistake #5: Lack of a cohesive strategy
Online marketing comes with different facets—SEO, social media marketing, web analytics, and some others—and it’s up to the marketer to choose which methods to employ, what sort of metrics to measure, and which tools to use. Some Internet marketers make the mistake of employing tactics without following an over-arching marketing strategy. A comprehensive strategy should determine your business goals and dictate what channels and tools you should use in relation to your goals.
Online marketing is an extremely competitive marketplace. One wrong move can ruin all your efforts, or worse, undermine successes you’ve had along the way. Avoid the common errors mentioned above by learning more about effective online marketing strategies. You can also look at successful campaigns done by other marketers and see if their strategies can also work for you.
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Ryan Del Villar is a Content Strategist for MoneyHero. During his spare time, Ryan also writes Online Reputation Management articles for his freelance career.
**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”