You sign up to be an affiliate or partner and eBay pays you each time you send a referral from your link to the eBay site to register, bid or actually buy a product. You need to have your own website through which you will promote eBay. Obviously the content in the website should be relevant to eBay and the site itself should be functional. You must have a phone number and a proper bank account or PayPal account. The eBay Partner Networks follows a code of conduct that you’re expected to conform to.
Once you register you have an opportunity to advertise where you are given tools and tracking options to see how effective your campaigns are. Tools could be of any kind. Creative options that let you make your site memorable, filled with custom banners or you could choose to create link or RSS generators.
As an affiliate, you are given four choices to create promotion and referral linking:
- Natural website referrals
- Ad Network/Sub-Affiliate
- Paid Search
- Paid Placement
You get paid in a variety of ways. But the most effective is, if you manage to send visitors to eBay sites, you get paid.
The money paid depends on the standard of the traffic and not just the quantity of traffic. How does eBay determine standard or quality? A number of factors, actually. There’s PayPal revenue, sales revenue, eBay advertising and the long term benefit for new users. It is safe to say that the more the incremental revenue you’re able to generate in terms of traffic for eBay, the more you get paid.
So the flowchart is simple. You take measures to drive traffic to eBay. The quality of the traffic is gauged and if the traffic meets up the standard, you get paid.
There are many advantages to this method:
- Commission structure is clearly defined
- If you are a publisher you get paid for various sources of value
- You could be a small player, you’ll still be treated well, because quality speaks.
You must also seriously consider looking at mobile devices to drive your campaign.
Mobile traffic is taking an important role in the overall traffic. Think about thhis, we’re rarely ever without our phones or tablets and the large number of mobile websites and eBay Apps is testimony to the fact that we do our shopping on the move. Creating a mobile specific campaign on a mobile version of your website along with a business model and category will help increase revenue too.
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Make sure you have a different mobile campaign ID to track your transactions. This helps in the following ways:
- eBay has a global assortment of mobile specific websites and you get to promote them all.
- Mobile websites are an additional revenue source
- You have better understanding, by comparison of what works best for you
But it is not enough to start and run a campaign.
You need to find ways to optimize your campaign as well.
eBay comes with Summary Reports that lets you gauge how your program is doing across tools and programs. You can learn from earnings, clicks, impressions and earn per click. If you need something more specific, try monthly or daily reviews. Filter your preferences according to traffic type if you run it on a mobile phone as opposed to a classic campaign, program, tool and campaign.
The eBay Partner Network prides itself on having one of the most generous affiliate programs, so you are in good hands. All you need to do is drive more traffic to eBay, make sure it’s traffic with quality and you can earn a lot.