Backlinks are links that appear on another website and point to yours. When readers from the other site click on an anchor text linked to one of your webpages, they will come to your site.
Building backlinks is crucial for any website’s SEO (search engine optimization) success. The more backlinks there are to your website, the more traffic is guided there. It tells search engines how popular your website content is across the internet, so when a query is searched, search engines give more credits to websites with more quality backlinks.
What are the most desired backlinks?
Backlinks are not all equal. Low quality backlinks, which are also called “black hat” links, are paid, or from link farms, or from any websites that have absolutely no content relationship with yours.
The most desired backlinks, or “white hat” links, are those from quality websites with higher Google rankings that have relevant topics to your niche.
How to get backlinks? – 15 ways for quality backlinks
1. Using affiliate marketing
If you have something to sell online, either physical or digital products, you can consider using affiliate networks to announce your products with a great commission rate. Other websites’ owners in the same niche may be interested in promoting your products on their websites for a potential affiliate income.
This is a win-win situation for both publishers and advertisers. Publishers can make better use of their websites’ space for generating income , and advertisers can gain a lot of quality backlinks in a fast manner, most of the time for free, as affiliates are only paid when a sale or a lead is made.
Affiliate marketing has attracted most of popular internet top 500 etailers, explained in the Affiliate Program Management: An Hour a Day, “now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.”
2. Submit your website to ODPs (open directory projects) and other directories.
You can submit your website URL to Google here. Submitting your website to Bing is free, but it takes months to get listed; maybe you never will. To submit your website to Yahoo!’s Directory, the cost is $299 to apply and $299 annually to be in the directory. Submitting your website to Dmoz.com could be difficult nowadays, but you can always try.
3. Submitting Guest Posts.
Submit guest posts written for other blogs or websites that are relevant to your niche is a great way to build quality backlinks. This is a time-consuming process. But since every website you contribute to are hand-picked by yourself, every backlink you get through guest posting is a quality backlink that Googlebot loves. Be ethical when you choose to guest blogging is very important to build rapport with other bloggers: Don’t submit one article to multiple websites as guest posts. There are many free online tools to check if your copy is original, it is not hard to get caught if you do so.
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4. Comment on other relevant posts.
Many links that appear in comment sections are nofollow links. It is not something you can control. But the more you comment, the greater your chances of building backlinks. If you comments are relevant and make sense to readers, they could follow the link and pay a visit to your website. Again the relevance is a necessity. For the best quality backlinks, comment on high PageRank websites of your niche.
5. Ask questions and provide answers.
Q.A sites help people to ask questions and get answered. If you like to help people out, these Q.A sites are great places to help build up your backlinks and traffic to your websites. Popular services are Yahoo Answers, Linkedin , Google+ communities, Answers.dot.com, askmefast, Warrior Forum, and don’t forget Quora. Gain credibility and reputation in your niche by providing valuable answers to solve others’ problems. If your answers are very relevant to the questions, you can plant links in your answers.
6. Ping your blog:
As for how often you should ping your website, the rule of thumb is whenever you have updates, you should ping your content. Without any updates, frequent “ping”s won’t benefit your Google ranking. Recommended sites are pingomatic and pingler.
7. Participate in Forums that are relevant to your niche.
Usually forums will allow you to add a bio line with your website URL included. Some internet related forums are Warrior forum, forum.cnet.com, forums.mozillazine.org, forums.digitalpoint.com.
8. Submit articles to article directories.
9. Write your own kindle books.
It is not hard to write a kindle books nowadays, as there are so many guides to teach you how you can easily write one good kindle book that can sell.
One of the benefits of writing a good kindle book is to build backlinks for your website. You can include many useful links in your book, guide readers to your website without begging.
Related Amazon Books to Read
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10. Reclaim lost backlinks.
Search Engine Watch has an article written by Garrett French explaining 7 steps to finding your long lost links.
11. Build Social Media Backlinks.
Create Facebook pages and generate more likes, build up Google+ communities and interact with like-minded people, produce beautiful inforgraphics to share them on Twitter, Facebook, and to pin on Pinterest. All these will help to bring in more traffic and quality backlinks to your websites.
12. Submit press releases.
Tell your story to the world through press releases. Some of the popular services are PRWeb and prlog.org.
13. Submit your article to social bookmarking sites.
14. Sumbit your article to Blogsphere.
Using blog communities that offer shared posts. Some of these sites have been included in the “shared button” above. There are more I found over the web that are very useful to bloggers and website owners for getting backlinks and traffic.
15. Using content curation tools for backlinks.
Scoop.it is one of the best content curation tools on the web. I wrote an article before with a list of content curation tools, you can go through the list to use some of those that interest you.
It looks like a lot work is needed to build quality backlinks for your website. However, considering that quality backlinks will dramatically improve your bet on SEO success, all the effort will pay off eventually. Always remember one thing: When talking about backlinks, quality trumps quantity. So roll up your sleeves and get to work.
**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”