Do you need to create brand presence on Twitter? For a small business owner or work-at-home solopreneur, the answer is YES. As you can see most of Fortune 500 companies have their presence on Twitter, it must worth the effort to be on Twitter to create and build up your own brand, gain followers and increase sales. Read on to find out the main key points you should understand before you start promote your business on Twitter.
Choose a good username for branding on Twitter
For a successful Twitter marketing, a business needs to pay much attention to its Twitter’s username. People interact with a business through its username, so it is wise to take time to get an appropriate one. Don’t choose your Twitter handle randomly, but instead pick something very specific about your business.
Choosing a username is not a big task for a well-known brand, by using their brand name will be good enough for consumers to follow. But for start-ups and small business owners, there are some dos and don’ts on how to choose a Twitter Username.
What you should and shouldn’t do when choosing a Twitter Username?
Do keep your username short and sweet, remember, it has to be within 15 characters.
Don’t use your personal name unless it has a lot to do with your brand or the key focus of your business.
Don’t use underscores. It is very hard for mobile users to type out your username.
Don’t use numbers if your desired username has been taken. Instead consider using your business slogan as an inspiration.
Do consider using a relevant keyword in your username. This could be a great help when your brand could be found with a keyword search.
If you need to change your username, you can do so from your account settings. You won’t lose your followers by changing your username, however, you should certainly send out a tweet to all followers telling them your username is changed for good.
Build a powerful profile for branding on Twitter
Within your profile, your name, bio, header image, as well as the profile picture should all work together to reflect your brand and business. Whenever someone visits your profile page, they should be able to understand what your business is all about. You need to carefully pick your cover photo, as well as video thumbnails if you choose to do so, to highlight your brand and business.
Treat your Twitter profile page as a landing page. If your page is designed with a bad color palette, or inconsistent content throughout, people who just landed on the page may quickly bounce away. So in order to be able to attract the audience your business targets, it is very important to understand your customers needs and build a profile page with good browsing experience just for them. Be more creative with your profile photo and header images, use this profile page to showcase your brand with a large, rich, visual atmosphere.
Building your Twitter marketing strategy around your primary objective
Yes, you may have multiple marketing objectives, such as interacting with customers, building up brand awareness, gaining niche authority, or simply product announcements and increasing sales. However, you should know your priority.
For example, if increasing sales is the goal, your Twitter marketing strategy should be more focusing on attracting followers, sending quality tweets to gain traction, availing effective calls to action methods for more sales. Meanwhile, you’ll still want to interact with customers and build brand recognition in the process.
How to write quality tweets?
To build a healthy friendly Twitter community around your brand, you should tweet not just promotional tweets, but a healthy portion of tweets should be interacting with consumers and entertaining your community. In your tweet, you can add a link to your website or event along with messages to encourage a click. You can provide an incentive reason for others to click or re-tweet, or add a photo or a video to increase the chance of go viral. Keep in mind that most people like to see inspiring tweets, tweets that entertaining and funny, or tweets that offer a solution to their question.
As Twitter is a real-time platform, a well-crafted tweet would have better results if you also pay attention to deliver it at the right time. You should take advantage of the current trends or topics. Understanding when your followers are most likely to be checking their feeds is also important. The goal is to try to land your tweets on your followers feeds when they are the most active on Twitter.
You May Also like:
- How to make money on Twitter – the lazy way
- Paid Social Media Jobs – Great Income for Stay-at-home Moms and Students
- Make Money On Facebook – Monetize Your Social Media Connections
- Social Media Managing Software — Hootsuite for Business
- A Smart Tool for Connecting Social Media Websites
How to use retweets to increase your brand visibility?
Retweets is a powerful way to promote your brand on Twitter. When you receive a retweet, it means the person liked your message and published the same to his/her own audience. If the person has a big audience and some others in the audience retweet your message, so on and so forth, the outcome could be dramatic. The more retweets, the more credibility. Retweets help a message go viral, if not, at least help to gain a much bigger visibility for sure.
To increase the likelihood of getting retweets, first and formost is to craft out funny, helpful or inspiring tweets, a good relationship is also the key for getting retweets. If you see any good tweets, you can retweet them to provide extra good content to your followers. This sometime will get noticed and they will retweet your tweets as a way to say Thank You.
Use Twitter as an online customer service platform
Many brands use Twitter as their customer service platform. If a customer posted a problem about your brand, he would expect your response as soon as possible. As Twitter is public, so other consumers are watching how fast you solve the problem. If you can quickly jump to action, you are instilling confidence in those potential buyers.
This is not hard to manage if you avail technology and good software. You can opt to receive notifications when your brand is mentioned on Twitter,and this can really help you stay in the loop and respond to those mentions quickly.
You can also setup a separate Twitter account to handle customer service, just like many big brands did, for example, Zappo and Nike have their separate Twitter handlers for customer service only.
No matter how small or how new your business is, starting to promote your brand on Twitter is always a time well-spent. If you use the above tips for your good, Twitter will be another route for your brand to gain more customers.
**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”