Every website needs a dedicated SEO strategy to get through to the top rankings on search engines, and e-commerce sites are no different. If you own an online shopping portal and have been wondering how to go about its optimization and web promotion, here are five intriguing ecommerce SEO tips which will help you in boosting the traffic of your e-store.
Step on the Blogging Pedal:
Blogging is a great way to improve the traffic influx on your e-commerce site and thus contributes dearly to your SEO strategy.
How to blog for your e-commerce?
Your e-store has an array of products to offer and each product has its unique features and benefits. Moreover, every now and then you must be introducing some great discounts and offers to lure your customers. Since it is important to keep your customers updated about all of these happenings on your site, a blog is the best way to do so. Blogging not only helps you in informing your consumers, but also aids in generating fresh content for search engine optimization purpose, and this is actually very important, as you know, search engines fall head over heels for original and updated content.
Use Keywords Which Speak of Your Business:
As you know, keywords play a pivotal role in promoting your site’s content over the web and thus improving its search engine ranking. This makes it crucial to become choosy about keywords. In order to yield maximum results out of your SEO strategy, pick keywords which are related to your e-commerce business. For instance, if your store deals with kid’s merchandise, you will choose keywords like- kids clothing, kids accessories etc.
Stick to Unique Content:
The product description (PD) which you list on your site must be unique. PDs are the best way to tell your customers more about the product they are willing to buy and informing search engines about what you are selling. Some business owners don’t understand the significance of original content and thus simply copy and paste the PD from competitors’ or manufacturers’ sites. This isn’t the best practice to do from SEO point of view. Search engines penalize sites which have duplicate content, which impacts your rankings negatively. Come up with some unique and informative PD that describes the products listed on your e-commerce site. This will keep both your consumers and the search engines happy.
Add Descriptive URLs:
Your URLs also account for the ranking of your site and thus should be formed carefully. If the pages URLs on your site consist of a collection of numbers, characters and words which can’t be comprehended, you are risking the ranking of your e-portal. Remember, including keywords in your URLS is as important as including them in your main content. Further, it is important to form URLS which your consumers can comprehend easily. This will help with increasing the number of clicks on your website.
It is said, “a picture tells thousand tales” and we can’t agree with this any less! Images not only enhance the aesthetic appeal of your e-commerce site but also facilitate the search engine optimization strategy of your portal.
As you use product images on your e-store, ensure that you add a short yet descriptive alt tag. This will render an extra SEO edge to your site. Alt tags are a great way of using some searchable text and additional keywords on your web pages.
SEO isn’t a one-day ball game. You need to be consistent in your efforts in order to raise your site to new heights. Just implement the aforementioned tactics in your e-commerce SEO plan and watch your e-retail site compete with likes of eBay, Amazon and Snapdeal!
**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”