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Comparison Shopping Engines To Turbo Charge Your E-Commerce

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comparison shopping engines

Info from Volusion

What are Comparison Shopping Engines?

Comparison shopping engines are online comparison services that offer shoppers all the comparable prices and other relevant information for specific products across multiple shopping websites.

More and more people now are using these comparison shopping engines to help them make the savvy decisions on their final purchases.  2012 is a revolutionary year for comparison shopping engines, there are 56% increase in the overall traffic to these engines.

Comparison Shopping Engines are Important for Your E-commerce

According to Volusion, 65% online shoppers will spend more than 15 minutes in comparing products and prices on comparison shopping engines; Almost all the online shoppers (94%) invest time to track down the best price for a product when they do online purchases.

The conversion rate of utilizing comparison shopping engines to finalize an online purchase are twice as much as those without comparison shopping engines’ involvement.
With a sharp increase of using comparison shopping engines for online shopping experience, the overall conversion rate is climbing too. Volusion has a statistic of 1.76% average conversion rate in Q3 of 2012 vs. an increase to 2.24% in Q4 of the year.

What are most popular Comparison Shopping Engines?

In terms of the traffic, here is the top players list in this field:

  1. Google
  2. Pricegrabber
  3. Nextag
  5. Amazon Product Ads
  6. Shopzilla
  7. Bing

In terms of revenue, Google is the unbeatable champion, while Nextag outperforms the Pricegrabber. Amazon Product Ads works better than most of its peers too.

Google is an advocate for comparison shopping online

Google Shopping, which used to be Google Product Search, changed its model to only show up lists of paid merchants on the search results. They believe this change will deliver “the best answers for people searching for products and helping connect merchants with the right customers,” according to Sameer Samat, a vice president for Google Shopping.

Google started its Google Trusted Stores program in 2012 to help online shoppers to gain more confidence when they purchase online. Google gives out Google Trusted Store Badges to those qualified e-commerce sites, and meanwhile offers free purchase protection to shoppers who make purchases from these stores and opt in for the free protection.

How to Use Comparison Shopping Sites to Turbo Charge your E-commerce:

As an e-commerce owner, understanding the important role comparison shopping engines are playing to your e-commerce success and make necessary changes to leverage the engines are a must.

Here are some tips on how to improve your e-commerce strategies to better use comparison shopping engines:

  • To optimize your product feeds by using rich names and descriptions;
  • To use promotions to help your products more appealing;
  • Revise your strategies for bidding on Product Listing Ads;
  • Use tracking parameters to track each of your ads performance;
  • Submit product data feed daily;
  • Become a Google Trusted Store;
  • Always watch for new changes and react accordingly;

You can also hire experts of comparison shopping engines to help you with your Ecommerce Web Hosting, to catch up with the new online shopping trends, improve your trust-worthiness in the eyes of shoppers and take your e-commerce business to the next level.

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Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”

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