Do you wish you could have an online store like DHGate that attracts so many bargain hunters to its Flash Sale Campaign?
Or you could experience the same loyal loves that Newegg’s Combo Deals enjoy among all the electronic devices lovers.
What are their secrets to their ecommerce websites growth?
Here below are some basic practices that every ecommerce website owner should consider to adapt, which will encourage customers to click the important “buy” button.
eCommerce Website with Strong Visual Aspects
A successful ecommerce website starts with a great looking storefront. BigCommerce, a popular ecommerce software solution, emphasizes the importance of first impressions that could encourage the critical clicks to purchase by customers.
The best way to showcase your products is to make your products come to life. You can do this with multiple images and views from different angles. For example, BigCommerce can make customers see up close what they are buying by simply clicking on an image, which is a really cool feature to get customers more involved into the products.
Read This Great Ecommerce Guide For Free on Kindle
eCommerce Website with Strong Trust from Consumers
Without seeing you and your products in person, how do you expect customers to trust your service and products?
One of the best ways to create trust among customers is to use social proof. You can create your own social proof using product reviews software Yotpo and the like.
Among all the great features, two are worth mentioning here:
Firstly, it can automatically send out emails to customers to ask for a review;
Secondly, it can set up coupons to entice your customers to write reviews and let them share with their social networks.
Positive reviews can be used to build trust, encourage revisiting, boost traffic and eventually increase sales and revenues.
eCommerce Website with an Ease to Navigate
A user-friendly ecommerce website should have a well designed layout and navigation system. It should be able to take any shoppers on an easy and effective tour through your online store. People can easily find the products they are looking for and make purchase within a few clicks.
A good online store has flexible product options, it gives customers a choice by offering sizes, colors or variations of your products. Customers can easily see the options with images and their charges, and that makes their shopping experience a breeze.
A simple and clear design is the best option for a smooth and pleasant user experience. A better way to achieve this is to look at your ecommerce website from a customer’s viewpoint, and constantly test your funnels, monitor and improve where customers are leaving the site without purchasing.
Mobilize Your Online Stores
According to comScore’s statistic, the No. 1 online shopping site Amazon.com has 78 million monthly unique visitors, among them, 29% shop via mobile devices. Also, Target Corp., as the 4th biggest online retailer, attracts 66 million monthly unique visitors, of which 43% shop the merchant online via mobile devices.
It is a MUST now to give your customers the convenience of being able to shop your online store from their mobile devices. Every ecommerce website owner should take advantage of the ever-evolving mobile shopping revolution.
You May Also Like
- 10 Best WordPress eCommerce Themes
**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”