Talking about ecommerce, Shopify is a major player in helping small business owners put up their online stores and make profit. Comparing with the two giants in ecommerce solution fields, bigcommerce or volusion, Shopify finds success in its own way by offering something much needed to ecommerce startups.
Who will benefit from Shopify?
If you are new in ecommerce and looking for quickly setting up a beautiful online store without a steep learning curve, then Shopify is definitely the answer for you. Its low cost, fully hosted, ease-to-use and templated platform make it an ideal solution for any newcomers to ecommerce.
Although, some big names use Shopify the same due to its robust but simple ecommerce platform, I found shopify more suitable for small business owners and startups.
If you already have products to sell, either physical products from wholesalers or dropshippers, or digital products of your own, you can literally use Shopify to set up your new store with great designs and navigation system in a matter of minutes. Shopify’s admin area is very easy to understand, even to a novice. It guides new store owners in 6 steps to get their store built and launched in ease.
Is Shopify expensive to use?
Shopify is actually very reasonably priced. The most popular plan used at Shopify is the basic plan, which costs $29 per month. Except from the saving on your time, energy and headaches of learning, a store owner gets a few things free:
- You can save on domain purchase of $15 to $30 per year by using Shopify’s URL.
- You save the web hosting cost of $10 to $15 per month.
- Most ecommerce sites need an SSL certificate to protect credit card information. You save The SSL certificate cost which is roughly $10+ per month.
- Also, whenever there is an update of the system, you as a store owner, don’t need to do anything, your store website will get updated automatically, free of cost. You save the work of updating your store by yourself, or pay for help from developers.
- You have free customer service to back you up. You can just focus on running your online store, with the backend support of a professional team.
More benefits of Shopify:
Using Shopify’s build-in features, a store owner can easily perform SEO for the website. You can add title tags for pages, posts, collections at the admin interface. You can add meta descriptions for each page and post too.
Images are important content for any ecommerce stores, In order for your product images to be readable by search engines, you should add Alt tags to each image. Shopify makes editing Alt Tags really easy. After uploading each image, you have an option to add your Alt tags.
Each website needs to have a sitemap for search engines to understand the layout of the site and the location of all the files. Shopify can automatically create a sitemap for your store, this alone is a great pain-relief for non-technical store owners.
Shopify offers many free themes to choose from, if you are not satisfied with free version, you can purchase from a wide veriety of paid themes. You can also hire a designer or developer to customize your theme to make your store stand out. However, as a startup, a free theme is good enough start with, you can always upgrade later when the needs appear. It won’t be hard to find some Shopify developers to do the customization for your store.
How to Build an Online Store from Amazon.com
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Apart from a store, Shopify offers a blogging space for each store. Blogging is very important to keep a website content fresh and entertained, it can help boost social shares, attract organic traffic and help to grow your brand awareness. It is also an important tool to communicate with your customers and keep them educated and informed.
Also, with Shopify, you can choose a main theme and a mobile theme, so that visitors to your store can always have a smooth and friendly experience using different devices.
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Weakness of Shopify:
Nothing is perfect on this planet. Shopify has some flaws too. Shopify is great for a simple ecommerce store. If you are looking for more complex features such as wish list, recommended products, you may have to go to Bigcommerce for solutions. Shopify is famous for being simple, it is a benefit for some people while a defect for others.
Another thing worth to mention is its limited free themes. For a great store design, you may have to go with paid themes or pay for a customized design. Buy again, for a startup, what shopify is good at – the simplicity and ease to use – is mostly what you need.
You can start to use shopify to build your online presence with its 14 day free trial.
**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”