How to build an eCommerce website to start selling products online? This is a step by step guide for you to follow in order to build a fully functional eCommerce website successfully and generate leads and sales.
Select A Domain
To build an eCommerce Website, select a good domain is the first and crucial step. A domain name actually helps a visitor learn a lot about an eCommerce site and if it’s a good one, it is going to attract a lot of customers, thereby helping you build your brand.
To get keyword specific domains for your niche, you can try out bulk keyword checker tools and type-in traffic finder. If there are any domain name ideas, which you have in mind, you can go to Google and punch in ‘instant domain finder’, you’ll get a lot of useful links to domain name finder tools. Check the availability for your selected domain name and select wisely.
Choose A Good Web Hosting Server
There are many hosting service provider companies. Two different companies selling what appears to be an identical hosting service can indeed be completely different. On paper, it might look that you are getting the same service, but in reality, some servers will fail or run slow which in turn would make your site speed slow. Selecting a good hosting service provider and a good hosting package is a necessity.
Considering using a dedicated server if you don’t like a cheap hosting package that crams way too many websites onto a server.
Install An eCommerce Website Software
After you’ve purchased a good domain name and booked a reputed hosting server space, be ready to select your eCommerce software. You can make your selection from a number of software that’s available. Once you choose the software, you need to install the same on your web host. Some software is not only free but is included on the servers as well. OScommerce, ZenCart, PrestaShop, TomatoCart are very popular eCommerce website apps.
You’ll be given an administrative interface for managing your inventory, no matter what eCommerce platform you select. After configuring your site, add the entire product category-wise. Each platform has its own instructions regarding how it needs to be done.
Integrate Credit Card Processing To Your Website
Now that you have a good hosting server for your eCommerce site setup, as well as, a great domain name you should incorporate a way of receiving money from your customers. Integrate credit card processing to your eCommerce site.
When it comes to accepting credit cards for processing the payments, there are two options, either accepting a credit on the site directly or accepting it via a third party payment gateway. You may also need a merchant account and a card processor.
Get Traffic To Your Site
This is one of the most important things, which you need to focus on, post your website launch. Only if you get traffic, you will be able to increase your sales. There are three ways of getting traffic online: search engine optimization, pay-per-click advertising and social networking. By adopting them, you can boost your site’s traffic and increase your conversion rate.
Make sure to implement all of these steps to build an eCommerce website. Each step may take you some time to get through. But rest assured after your website launch that you’ll start reaping the benefits of online shopping in quick time.
Koustuv Roy works at ecommerce website design company in Kolkata. He specializes in search engine optimization, online marketing and social media marketing also.
**Disclosure of Material Connection:
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally or believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials.”